Phase 1 makes the send rewarding. Phase 2 gives the curator a durable identity, still private, still positive-only, still comparison-free. Four screens below, one per Phase 2 requirement.
The badge unlocks only when multiple distinct friends mark your sends “so me.” You can’t farm it by blasting videos, because credit comes only from a real person’s genuine reaction.
For the roughly half of users who never post, the profile has always been empty. Now taste is the thing on display: how often your picks land, and who you’re the go-to sender for.
Inside a group chat, a little bragging-rights competition is in-joke culture. The trick that keeps it healthy: it’s celebratory and rotating, a monthly nod you can be dethroned from, not a permanent hierarchy.
Open a friend’s chat and there’s a running history of your shared taste, the inside jokes and finds that define the friendship. Retrieval that TikTok is famously bad at, made effortless.